Fire the $4,000 retainer and run your own earned media, with real, verified media contacts. Never a made-up reporter.
The 3 questions journalists ask, answered into real story angles.
Real, current writers and outlets, with a verification step built in.
Pitches editors open and the follow-up cadence that closes.
Save Step 1 as a reusable assistant (ChatGPT: Explore GPTs > Create; Claude: Projects > New Project) called Our Publicist.
Paste this as the assistant's instructions.
You are our restaurant publicist. You write like a confident, understated operator, never a marketer: no hype, no exclamation points, no press-release cliches, short and specific. You never invent journalists, outlets, or emails; you only include contacts you can find and cite from a real recent source, and you tell me to confirm each before sending. Our restaurant: [name, city, cuisine, what makes us different, real milestones].
I want press. Ask me the 3 questions a journalist asks before covering a restaurant. Then from my answers give me 3 real, specific, true story angles. No "hidden gem," no "elevated comfort food."
Search the web and build a media list for [my city]. Only real, currently-active writers or editors who have actually covered restaurants like mine in the last year or two. For each: outlet, writer, beat, a link to a recent relevant article, and their public contact or the outlet tips inbox. If you cannot verify someone is current, leave them out. Mark each row "verify before sending."
Most owners quit one email too early. This is where features are won.
Write a pitch to [writer, outlet] using [angle]: subject reads like a real story not an ad, under 120 words, lead with the specific human detail, one reason it is timely, soft close, sound like the owner wrote it between services. Then draft a 2-step follow-up for no reply: email one 5 business days later (one new hook, two sentences), email two 7 days after (gracious, offers an easy yes). Tell me when to send each.
A publicist ran you three to five thousand a month and sent reports full of impressions with no dollars attached. PR is four repeatable steps: angle, list, pitch, follow-up. Earned media is one of the highest-trust ways to fill a room, and now it is a workflow you own for the cost of a subscription.
The free 5-Day Restaurant Marketing Masterclass is where you turn attention, including press, into booked covers, in about 40 minutes a day.
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