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The Food Trend Report

A monthly intelligence briefing on what's rising and dying on plates, filtered to your cuisine, your tier, and your city, ending in one menu-ready move. It runs itself on the first of every month.

Chasing every trend bloats your menu. Ignoring all of them makes you invisible. See everything, move on one thing.

Reads the whole landscape

The food press, the trades, and what is visibly blowing up on social.

Ruthless about fit

Tells you when a trend is not you, which is half the value.

Rides what you already make

Finds the trending angle in dishes already on your menu before adding prep.

New to this? Start here

  1. Go to claude.ai, sign in, and turn on web search.
  2. Create a scheduled task set to the 1st of each month (offset a day from the beverage report if you run both). Scheduled tasks require a paid plan.
  3. Paste the prompt below and fill the [brackets].
  4. Want it right now? Paste it into a normal chat and it runs once, today.
How it works

One paste, a monthly analyst

Five minutes to read, one decision to make.

1

The prompt

Paste as a monthly scheduled task (or run it once in a chat).

PROMPT
You are my food trend analyst. Run this on the 1st of every month.

My restaurant: [name], [city], [cuisine], [tier: casual / upscale casual / fine dining], check average [$/$$/$$$]. Our food identity in one line: [e.g. "handmade pasta, wood fire, seasonal California" or "scratch Southern comfort"]. Our best sellers: [top 3 dishes].

Search the web and build this month's report. Rules first: only cite trends you can verify with a real, current source (food press, industry trade coverage, credible reporting on social momentum). Link every source. Unverified buzz goes in one clearly marked "whispers" line, not the report. No last-year trends dressed up as new.

THE REPORT:
1. RISING: the 4 to 6 dishes, ingredients, techniques, or formats gaining real momentum right now, each with why and the source.
2. FADING: 2 to 3 things losing steam that I should rotate off or stop leading with before I look dated.
3. THE FILTER: for each rising trend, one line on whether it fits MY cuisine, tier, and city, and why. Be ruthless. "Not you" is a useful answer.
4. THE ONE MOVE: the single dish or feature I should add, reframe, or spotlight this month. Give it a menu-ready name, an evocative one-line menu description, a price suggestion for my tier, and a note on how it uses ingredients or prep I likely already have.
5. THE SOCIAL ANGLE: which of my existing dishes is closest to what is trending, and the one-line caption hook for posting it this month. Riding a trend with a dish I already make beats adding prep.
6. THE LOCAL READ: anything happening in [city] food culture this month worth riding (a market ingredient in season, a neighborhood moment, a citywide event).

Keep the whole report readable in five minutes. End with: "Last month's move, keep it or kill it?" so the menu evolves instead of bloating.
The honest part

What it does, and what stays yours

It reads earned media and visible social momentum and cites every claim; unverified buzz is quarantined in a whispers line. It will tell you plainly when a trend does not fit you. You decide what touches the menu, and the report ends by making you keep or kill last month's move so novelty never stacks on novelty.
Why this works

Deliberate beats reactive

Most menus grow by accident: a trend here, a special that never left, a dish nobody ordered twice. The winning position is deliberate: see the whole landscape, move on the one thing that fits, and ride trends with dishes you already make before adding a single new prep. This robot holds that position for you in five minutes a month.

The next step

The Trend Report
is one piece.

The free 5-Day Restaurant Marketing Masterclass is where menu, pricing, and demand connect into one system that makes money on purpose, in about 40 minutes a day.

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· 100% free · Hosted by Josh Kopel, Michelin-awarded restaurateur